A marketer no matter how well known he or she may be is not endowed with any special, mutant power that allows them to sell products at will. Any marketing muscle that they may wield is solely based off of knowledge of their target customer. Separating yourself from your customer and the outside world of changes,trends, and new ideas will only serve to separate yourself as to what is important to your customer. The result from that will most likely be very low sales numbers, if any.
Before setting ourselves up for failure we would do better to first relax and research. A short amount of study could perhaps reveal to us our clients real, and imagined needs. Throughout the course of our quiet reflection we can begin to shape, marketing material that can trigger our desired response.
What I like to do is take a little quiet time and play a little role reversal. What is like to be my target customer? I have one of my team members as well as myself put my product to a good old fashioned road test. I want to know exactly what problems my customer may encounter. Exactly where he or she may become confused, and/or annoyed. Any complaints, concerns, and beef is first handled by me. I create the first customer support ticket Clickfunnels pricing table.
I also like to go shopping myself as a customer service spy. I go to different stores online and off, buy different products and gauge my emotions throughout. I actively inspect my own emotions through the buying process. This is great sales intelligence for me to use in my own sales funnel. What exactly was the marketer doing that made for feel good about buying? What exactly was being done for me to have a less than stellar experience? It is then my job to recreate these good feeling within my own sales funnel, whilst eliminating the negative experiences.
It is a part of my personal philosophy to be always networking, whether it be with competitors, customers or partners. I like to look at the buying cycles of my customer base. What exactly are the repeat customers purchasing from me? What does a one time or casual customer buy? What are the requirements of both users? What needs can be addressed to turn a casual customer into a repeat buyer?
Many times I have found that I an emailed by a customer for an unusual or customized request. These are great times to create add-on products that can increase life cycle and revenue. In the past I had looked at these customized product as simply one-offs that I could get paid a premium on.
Here’s a 5 syllable word for you: ACCOMMODATING. It simply means to be a service to the customer. I take it personal with a customer, because every person wants to feel valued when parting with their cash. The object is to remain polite, prepared, supportive, and fully engaged through the entire sales process. I want a direct connect between my prospects concerns and goals right to my product and services.
A List Builder system will not build a business for you. A List Builder system allows you to build the business you want. The repeat customer is your meat loaf sandwich better take care of those guys.
I always want my bread and butter well toasted and taken care of. Here’s a plan you can implement today to start learning more about your customer needs. Start carrying around some type of note taking tool. And use it whether online or off. Document your feelings and experiences during any marketing or sales cycle you become part of. Be an active participant, look, think, and generate ideas that can recreate those good experiences.
This will take daily practice, a handful of discipline, but it will put money in your alert pay account exponentially.